Cleetus McFarland, a name often associated with the entertainment of the automotive world and innovation in motorsports, has been born. Born Lawrence Garrett Mitchell, he is a charismatic content creator who has revolutionized the world of car culture from being a humble social media manager to a YouTube car enthusiast with millions of followers.
One of Cleetus’ most significant achievements is the purchase of the Freedom Factory racetrack, which has become the hub of his events and racing projects. Known for iconic car builds like Leroy the Fierce and Mullet, Cleetus has cemented his place as a racing content creator and an automotive culture influencer. With a net worth estimated at $3.66 million, Cleetus continues to inspire fans worldwide with his custom car builds, innovative events, and passion for drag racing events.
The Making of Cleetus (1995-2017)
Born on April 5, 1995, in Omaha, Nebraska, Lawrence Garrett Mitchell grew up in a family supportive of his automotive dreams. His parents, Mark Mitchell and Lori Edward Mitchell, encouraged his early interest in cars, which later shaped his career. While studying engineering at Central Florida University, Garrett’s journey took an unexpected turn when he created the persona of Cleetus McFarland.
Key milestones during this era:
- 2015: Participated in Rocky Mountain Drag Week, marking his entry into competitive racing.
- 2017: Transitioned to full-time content creation, leaving his job at 1320Video.
- March 2017: Purchased the historic DeSoto Speedway, renaming it the Freedom Factory.
Quick Wiki, Bio
| Category | Details |
| Full Name | Lawrence Garrett Mitchell |
| Date of Birth | April 5, 1995 |
| Place of Birth | Omaha, Nebraska |
| College | Central Florida University |
| Net Worth (2025) | $3.66 million |
| Signature Vehicles | Leroy, Mullet, Dale Truck |
| Revenue Streams | YouTube, merchandise, events |
| Wife | Madison Lutz (married 2021) |
| Children | Ripper Mitchell (born 2022) |
Building a YouTube Empire
Cleetus launched his YouTube channel on January 28, 2009, but his breakthrough came years later with Leroy the Fierce, a twin-turbo Corvette that captured fans’ imaginations. His channel’s rapid growth is attributed to:
- Entertaining content blending car modification projects and motorsports entertainment.
- Engaging with fans through interactive events like Cleetus & Cars.
- Showcasing record-breaking vehicles and racing achievements.
Signature Vehicles & Projects
Cleetus is known for his high-performance vehicles, each with a unique story:
- Leroy the Fierce: A stripped-down C5 Corvette, the world’s fastest stick-shift Corvette.
- Mullet (El Camino): A record-breaking car with over 2,000 horsepower.
- Dale Truck: An off-road trophy truck designed for motorsport innovation.
- Toast: A custom-built drift car made from a Crown Victoria.
The Freedom Factory Era
The Freedom Factory racetrack, acquired in 2017, is central to Cleetus’ empire. Located in Florida, it hosts events that attract fans nationwide.
Key highlights include:
- Regular drag racing events and burnout competitions.
- Cleetus & Cars is a fan-favorite event featuring car shows and live racing.
- Motorsports innovation with custom-built tracks and professional-grade facilities.
Business Ventures & Net Worth
Cleetus McFarland’s diverse revenue streams have contributed to his impressive net worth of $3.66 million. His ventures include:
- YouTube earnings: Approximately $2 million annually.
- Merchandise sales: Custom clothing and car accessories.
- Event tickets and sponsorships.
- Partnerships with brands like Motion Raceworks.
Racing Career Highlights
Cleetus’ racing career is as impressive as his content creation. Key achievements:
- 2022: Debut in Stadium Super Trucks at the Music City Grand Prix.
- Participation in the Bristol 1000.
- Records in the GRANNAS Racing Stick Shift class.
- Regular performances at the Haltech World Cup Finals.
Personal Life & Relationships
In 2021, Cleetus married Madison Lutz, an entrepreneur who owns the swimwear brand Sunna Swim. The couple welcomed their son, Ripper Mitchell, in November 2022. Cleetus often shares glimpses of his family life, adding a personal touch to his brand.
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Impact on Car Culture
Cleetus McFarland has redefined how people experience car customization and racing. His contributions include:
- Inspiring new generations of automotive culture influencers.
- Creating a platform for local racing communities.
- Sponsoring young drivers and hosting charity events.
By the Numbers: Social Media Presence
Cleetus’ online presence is a testament to his influence:
- Instagram: Millions of followers.
- YouTube: Over 2.5 million subscribers.
- TikTok: Rapidly growing fan base.
- Facebook: Substantial engagement.
Business Innovation
Cleetus’ approach combines authenticity with business acumen:
- Integration of entertainment and professional racing.
- Creation of sustainable revenue models.
- Development of unique event formats.
Looking Ahead
Cleetus McFarland’s plans include:
- Expanding the Freedom Factory’s capabilities.
- Creating innovative racing formats.
- Partnering with more brands in the car customization industry.
Award-Winning Car Builds
Each of Cleetus’ vehicles tells a story of passion and innovation:
| Vehicle Name | Base Model | Achievements |
| Leroy | C5 Corvette | World’s fastest stick-shift Corvette |
| Mullet | El Camino | 6-second quarter-mile passes |
| Dale Truck | Silverado | Off-road event victories |
| Toast | Crown Victoria | Drift competition winner |
FAQs
What is Cleetus McFarland’s real name?
Cleetus’ real name is Lawrence Garrett Mitchell.
How much does Cleetus McFarland earn from YouTube?
He earns approximately $2 million annually from YouTube.
What is his most powerful car?
Mullet (El Camino) is his most powerful vehicle, boasting over 2,000 horsepower.
When did he purchase the Freedom Factory?
Cleetus bought the Freedom Factory in March 2017.
Who is Cleetus McFarland’s wife?
His wife is Madison Lutz, owner of Sunna Swim.
Conclusion
Cleetus McFarland has become a trailblazer in automotive entertainment, combining professional racing with engaging content. From his early days at 1320Video to owning the Freedom Factory, his journey showcases the power of passion and innovation.
Cleetus continues to push boundaries in the motorsports industry with a growing family and a thriving business. His influence on car culture and ability to connect with fans ensure his legacy will endure for years.
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